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Proprietary Software | SightSound Technologies

SightSound Technologies has developed, or is in the process of developing, various technologies covering numerous aspects of audio and video eCommerce and related fields.

Website Administration System
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SightSound Technologies has developed a proprietary Website Administration System specifically for movie and music eCommerce with features such as: 1] streamlined production control process utilizing a centrally located Intranet; 2] real-time tracking of the production process of encoding, encrypting, uploading the movies to data centers, as well as, real- time tracking of the creation process related to the merchandising pages; 3] user-friendly and menu driven design to permit non-technical personnel to manage the system and to enable marketing personnel to change the various feature presentations on the public website; and 4] permit all authorized personnel to communicate quickly and freely on movie tracking and/or management specific issues.

Web Server Management Software, Programming Scripts and Configurations
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SightSound Technologies has developed proprietary software and programming scripts, and configuration protocols, to operate high availability web servers in a redundant and scalable architecture, which include: 1] database driven website capability, utilizing active server page templates which access information from a SQL database necessary to populate the template with assets [e.g. images, flash files, text, audio] thus enabling multiple and highly scalable websites with minimal templates; 2] server side programming code written to create templates which access file names and data within the SQL database, which then inputs the assets into predefined template locations resulting in a complete web page delivered to the user; 3] SQL database containing various tables and fields which organize assets and data for integration into active server page templates resulting in a complete web page delivered to the user; and 4] remote management of the web servers performed via the Website Administration System, permitting user-friendly manipulation of the website on multiple web servers in multiple data centers from the centralized Intranet by non-technical personnel.

Media Server Management Software, Programming Scripts and Configurations
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SightSound Technologies has developed proprietary software and programming scripts, and configuration protocols, to operate high input/output download servers in a redundant and scalable architecture, which include: 1] remote management of the media servers performed via the Website Administration System, permitting user-friendly uploading of movies and music files by non-technical personnel to multiple media servers in multiple data centers.

Commerce Server Management Software, Programming Scripts and Configurations
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SightSound Technologies has developed proprietary software and programming scripts, and configuration protocols, to operate high transaction commerce servers in a redundant and scalable architecture, which include: 1] license/credit card intercept programming script which enables the commerce servers to intercept the decryption key issuance process and require credit card authorization; 2] anti-hacking programming script which acts as a hacking countermeasure, and unseen by the consumer, permits the commerce servers to log transaction information into temporary database fields accessible only by the commerce servers and necessary for decryption key issuance; 3] credit card approval programming script enables Site Server Commerce to establish a connection with our banking service and our customized commerce pipeline verifies: valid credit card number; billing address; available balance; then executes the credit card transaction; 4] customized pipeline enhancements integrate our decryption key issuance process; 5] programming script instructing the Commerce Server to transmit commands to media rights manager to issue the decryption key after the credit card has been approved; and 6] remote management of the commerce servers is performed via the Website Administration System, permitting the automated consolidation of financial transaction information from multiple commerce servers in multiple data centers back to the centralized Intranet, and management and administration by financial (non-technical) personnel.

Private Label Back-End Support Software and Programming Scripts
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SightSound Technologies has developed proprietary software and programming scripts to enable back-end support and eCommerce fulfillment for multiple third party websites. Third party web sites may access back-end support capabilities, which include: 1] private label and direct access to SightSound Technologies’ database driven website capability through imbedding active server page templates into third-party web pages; 2] direct access to SightSound Technologies’ database driven website capability by launching private label active server page template web pages from third-party web pages; 3] private label and direct access to SightSound Technologies’ media servers to directly initiate a movie download; 4] private label and direct access to SightSound Technologies’ commerce pipeline; 5] dynamically changeable system as new movies are added or movies removed from the system; and 6] remote management of the back-end support functionality performed via the Website Administration System, permitting user-friendly manipulation from the centralized Intranet by non-technical personnel.

Movie Encoding Management Software, Programming Scripts and Configurations
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SightSound Technologies has developed proprietary software and programming scripts, configuration protocols, and procedures to manage a high volume media encoding operation in a scalable architecture, which include: 1] tested hardware chosen and configured to best encode and compress audio and video files (e.g. video capture cards, workstation, processor type and quantity, hard drive type and spin rate); 2] pre-encoding procedures to optimize the system and system hard drives prior to encoding and all ancillary and unnecessary services are shutdown; 3] guidelines for picture setting adjustments; and 4] guidelines for recording settings to optimize the digital video and/or digital audio compression algorithm.

Network Architecture, Operations and Management Procedures
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SightSound Technologies has developed proprietary network architecture, operations, and management procedures to manage a highly scalable eCommerce operation, controlled from a central location with operations in multiple data centers, which include: 1] serving hardware in multiple locations to avoid downtime or delays due to geographic congestion on the Internet or localized catastrophic failures across the Internet; 2] access to the Internet with redundant fiber optic paths from different vendors, reducing the possibility of a single point of failure in the Exodus backbone, with the ability to scale to multi-gigabit serving capacity; 3] multiple web, commerce and media servers running in parallel and redundant within each data center and redundant across each data center location; 4] use of commercially available third party hardware and software; 5] daily back-up procedures to minimize the risk associated with damage from fires, power loss, telecommunications failure, break-ins, computer viruses and other events beyond our control; 6] automated monitoring of system hardware for reliability and availability; and 7] preventative maintenance procedures to reduce hardware and software failures.

Load Balancing Architecture, Operations and Management Procedures
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SightSound Technologies has developed proprietary load balancing architecture, operations, and management procedures to manage a highly scalable eCommerce operation, controlled from a central location with operations in multiple data centers, which include: 1] architecture designed to handle massive amounts of Internet traffic through a load balancing process directing traffic to many identical servers allowing the fastest possible response to the end user and provides a very smooth interactive experience; 2] avoidance of unnecessary over-utilization of any one server and spreads the network load over multiple servers, resulting in extended equipment life and performance; 3] multi-layer switches and routers have been custom configured to coordinate traffic across multiple, geographically placed data centers; 4] traffic inbound to data centers is coordinated by the aggregation switches and directed to the least utilized data center (this process is known as “global server load balancing”); 5] traffic within a data center is coordinated by the distribution switches and directed to the least utilized server (this process is known as local “server load balancing”); 6] distribution switches are in constant communication with the servers they support to monitor server availability and are also in constant communication with their associated aggregation switch, providing availability information necessary for the system to properly load balance within data centers; and 7] aggregation switches are in constant communication with the other aggregation switches and globally share server availability information necessary for the system to properly load balance across multiple data centers.

Sales and Traffic Monitoring Software, Programming Scripts and Procedures
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SightSound Technologies has developed proprietary sales and traffic monitoring software, programming scripts, and procedures to manage a highly scalable eCommerce operation, controlled from a central location with operations in multiple data centers, which include: 1] use of third party reporting software designed to exploit a range of traffic patterns, server utilization, end-user information and origin, marketing demographics, and advertising responses, by interrogating server based log files; and 2] integration into the Website Administration System, permitting the automated consolidation of sales and traffic information from multiple web, media, and commerce servers in multiple data centers back to the centralized Intranet.

United States Export Controls and Trade Sanctions Compliance
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The Office of Foreign Assets Control of the U.S. Department of the Treasury administers and enforces economic and trade sanctions against targeted foreign countries, terrorism sponsoring organizations and international narcotics traffickers based on U.S. foreign policy and national security goals. The embargoed countries currently designated under Title 31 of the U.S. Code of Federal Regulations are Cuba, Iran, Iraq, Libya, North Korea, Sudan, and Syria. SightSound Technologies has developed a system comprised of proprietary software, programming scripts, and management procedures designed to prevent electronic trade and/or exports to embargoed countries, with capabilities including: 1] capability to add and/or remove restricted countries to maintain compliance under Title 31 of the U.S. Code of Federal Regulations as countries are added or removed from the embargo list; 2] capability to restrict the sale of movies of a certain rating on a movie-by-movie basis and on a country-by-country basis to comply with laws and regulations of foreign nations; and 3] administration performed via the Website Administration System, permitting operations and administration by non-technical personnel.

Server Monitoring and Management Software, Programming Scripts and Procedures
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SightSound Technologies has developed proprietary server monitoring and management software, programming scripts, and procedures to manage a highly scalable eCommerce operation, controlled from a central location with operations in multiple data centers, which include: 1] multi-protocol inspection and management of server and network hardware at the Physical, Data Link, and Network and Transport layers of each and every piece of equipment; 2] real-time and automated status reports of all hardware health and scheduled maintenance assist in physical management, repair, and maintenance of equipment across the network; and automated electronic notification (e.g. pager and email notification) to network personnel of systems failures; 3] programming scripts to automate services shut-down/re-start; and 4] programming scripts to automate server shut-down/re-start.

Virtual Private Network Architecture and Hardware Configurations
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SightSound Technologies has developed a proprietary virtual private network to manage a highly scalable eCommerce operation, controlled from a central location with operations in multiple data centers, which includes: 1] secure communications across the network via our wide area virtual private network; and 2] custom configured routers and switches establish a hardware level secure virtual private network with the ability to service all equipment in an encrypted and secure environment and to allow easy manipulation of services and data across the network.

Script, Component, Function and Connection Monitoring Software and Procedures

SightSound Technologies has developed proprietary software that monitors the status of scripts, components, upper layer functions, database connections and logical connections. If these scripts, components, functions or connections fail, the software automatically and electronically notifies technical personnel, providing OSI model maintenance requirements.

Naming Convention Scalability

SightSound Technologies has developed a proprietary server and network device naming convention to operate a highly scalable eCommerce operation, which permits: 1] virtually unlimited number of server levels that can be established, and within these levels multiple servers can be operated within a data center and across the data centers for redundancy; 2] naming convention scalability integrated into the global server load balancing and server load balancing; 3] leverages DNS resolution capabilities of the TCP/IP protocols; and 4] integration into our Website Administration System.

Media Rights Management Administration Software, Programming Scripts and Procedures

SightSound Technologies has developed a proprietary software, programming scripts, and management procedures to automate third party encryption software (Microsoft® Windows MediaTM Rights Manager) as part of a highly scalable eCommerce operation, controlled from a central location with operations in multiple data centers, which includes: 1] programming script which integrates the commerce server software with the media rights manager software enabling the commerce servers to intercept the media rights management registration process and require credit card authorization; 2] programming script which acts as a hacking countermeasure, and un-seen by the consumer, enables the commerce servers to log transaction information into temporary database fields accessible by only by the commerce servers and necessary for license issuance; 3] programming script which integrates the commerce server software, the media rights manager software, with our banking services enabling the commerce servers, in conjunction with the media rights manager, to issue decryption keys after the commerce servers have executed the credit card transaction; and 4] remote management of the media rights manager is performed via the Website Administration System, permitting the automated consolidation of financial transaction information from multiple commerce servers in multiple data centers back to the centralized Intranet.

Decryption Key Duration Administration Software, Programming Scripts and Procedures

SightSound Technologies has developed a proprietary programming scripts, and management procedures to automate decryption key management as part of a highly scalable eCommerce operation, which includes: 1] programming script which establishes the duration (e.g. one day, after five days, or never expire) of the license element which is passed to the code that determines the license expiration time; and 2] decryption key duration is performed via the Website Administration System, permitting operations and administration by non-technical personnel.

Territorial Rights Management Software, Programming Scripts and Procedures

SightSound Technologies has developed proprietary software, programming scripts, and management procedures to automate territorial rights management as part of a highly scalable eCommerce operation, controlled from a central location with operations in multiple data centers, which includes: 1] a two tiered reverse DNS lookup procedure to verify the country from which a consumer is attempting to acquire an encrypted movie or the related decryption key; and 2] territorial rights management administration is performed via the Website Administration System, permitting operations and administration by non-technical personnel, and records where each movie may be distributed and the corresponding country codes.

Scalable Asset Design and Production

SightSound Technologies has developed proprietary design techniques, programming scripts, and management procedures to automate the design and production of web based promotion and merchandising as part of a highly scalable eCommerce operation, which includes: 1] Internet previews, consisting of 10 to 20 second previews made from images and audio from the movie are created with Flash 4 & 5 from Macromedia, using various artistic techniques to simulate video while achieving small file sizes; 2] composite images, acting as the dominant marketing image for each movie marketed, are created by combining various scenes from the movie into one static image; 3] asset capturing procedures provide designers with guidelines as to how to harvest images and audio from the movie for the creation of the flash presentation and the composite; and 4] management and administration of the completed assets via the Website Administration System, permitting user-friendly manipulation of website assets and uploading to multiple web servers in multiple data centers from the centralized Intranet by non-technical personnel.